Our Process

We specialize in creating brands & websites that resonate with your audience. Here's how we do that.

Opportunity Analysis


We strive to fully understand the requirements of your website project before we begin any creative work. This means asking detailed questions that provide us with insight about where you are today and what your goals are for the future.

We look at values and motivators that drive your business as well as what values you feel are important to your clients, potential clients and competitors.

These insights help us make stronger recommendations from a place of knowledge so that your solution is as effective as possible at reaching your audience.


User Experience

The UX encompasses all of the digital interactions that a person has with your organization. This experience will form over multiple visits to your site and social channels, and across devices.

There are seven facets that work together to create a satisfying user experience: valuable, useful, findable, usable, credible, accessible, and desirable.

With an understanding of the behaviours, needs and expectations of your customers, the goals of the UX are to ensure that all the basic needs of an individual are met throughout their purchase decision.


Visual Identity

A Visual Identity is the backbone to any brand and essential to creating brand awareness. When built effectively it will establish multiple visual cues for customers to recognize and remember your company—without even seeing your logo. Your logo is a key component to your Visual Identity but it shouldn’t be the only one.

We work with you to build a versatile and impacting brand-look using everything from colours, fonts and unique design elements.  When managed properly throughout all your customer touch points, your audience will begin to recognize your products more easily and more quickly—letting you stand out from the crowd.


Website Design

We design websites for our clients that are optimized for your users experience, paying special attention to ensure there is an easy-to-use navigational structure in place. The design seeks to inspire your users but also communicates how they should interact with the website.

We communicate the design to you through a series of JPG files. These virtual photographs demonstrate what the site will look like once developed for the web.



Once your creative is complete, our developers write the code that turns the creative vision into reality. Your website will be developed using compliant, cross-platform compatible coding with a strong emphasis on accessibility & web standards. The site will be built responsively for ease of use on mobile devices & tablets.

What we do:

  • e-Commerce using Shopify & WooCommerce
  • Responsive website development
  • Content Management Systems (CMS) using WordPress
  • Landing pages
  • Technical support
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