Little Cord Art

Your work of art is born.

We first worked with Stephanie & Keith about 8 years ago to create their original e-commerce website. This time around we moved the site over to Shopify and gave them an updated look & feel.

The idea for Little Cord Art was born when founders Keith and Stephanie were expecting their first child in 2009. A routine ultrasound revealed that the umbilical cord had two blood vessels rather than the typical three—a condition called single umbilical artery that occurs in roughly 10% of pregnancies. Because Keith is a medical doctor with fellowship training in pathology, he was keen to look at the histology (microscopic study of tissue) of the cord after their healthy baby’s arrival.

This unique concept allows Little Cord Art to create beautiful, unique & contemporary art. The visual identity & brand was completed by A Girl Named Fred. Website creative & development was done in-house.



Website design, development, e-commerce

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Little Cord Art Home Page

Not Your Average E-Commerce Store

Little Cord Art isn't a typical online-retailer with a broad product line. They create a very curated line of specialty art that has a science twist. The store required a non-traditional perspective on the ordering process in order to accommodate their unique business model.

Little Cord Art Collection Page

Shopify to the Rescue

Shopify provides designers and developers with very granular flexibility in customizing the ordering process. Our client is a small business, and didn't have the budget to build their website on an enterprise e-commerce solution, so we leveraged the flexibility of Shopify and created an ordering flow that fit their business model and their budget.

Little Cord Art Product Page

The End Result

The market for Little Cord Art is both expecting and new parents so we kept the website design soft and pretty. Visit their website to learn more.

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Our Clients Say the Nicest Things

We worked with DOT simple to build the website for our business, which was brand new at the time. They were instrumental in helping me create an effective and visually appealing design, flow, and user experience, and we are thrilled with the outcome. They are talented developers and have great design instincts. Best of all, they are very responsive and easy to work with. We give them two thumbs up!

Stephanie Duffy - Little Cord Art

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