Staged for Upsell

Portfolio website & e-commerce for a stylish home designer.

We’ve worked with Joanna Lane on two projects. Once when she was the Director of Marketing for an international skin care company and again as the owner of Staged for Upsell. Her signature, award-winning style creates a jaw-dropping first impression.

This website uses a limited colour palette to allow the photographs of the properties she’s styled to really stand out.


Strategy, Website Design, E-Commerce

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Staged for Upsell Home

This Girl is on Fire

Joanna Lane is the driving force behind Staged for Upsell. Her latest achievement is the farmhouse-modern Spring QE2 Lottery Home. When she found out she was awarded the contract, she immediately reached out to us. We created a website that shows off her incredible eye for interior design and integrated an e-commerce store so she could offer the same decorating style to her clients.

Staged for Upsell Collection Page

No Stock Photography Was Used in the Creating of this Website

There isn't a designer alive that is a fan of stock photography –– often a necessary evil. Seeing the photographic library we had access to was like putting kids in a candy store.

Staged for Upsell Photography

A Fully Integrated Solution

Joanna wanted to stay on a platform she was comfortable with, so we created a custom design and used WordPress for her CMS. WooCommerce is being used for the shopping functionality. Everything she needs to successfully manage her website is housed in one place.

Staged for Upsell Product

The End Result

Traffic has increased to the website and Joanna is busier than ever. Check out her website for more information.

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Our Clients Say the Nicest Things

Having a site that is aesthetically appealing is as important as one that is functional – with Pam you get both. She nails it the first time. Any custom, unique request is always received positively, it never seems that you’re asking for too much, and she makes everything seem easy.

Another thing that sets Pam apart is her unique ability to explain highly technical things to her clients in a way that is comprehensible.

Joanna Lane - Staged for Upsell

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